You've been thinking about your business idea for over a year. Maybe you've researched your market, saved inspirational quotes about entrepreneurship, and told yourself "someday" more times than you can count. The problem isn't your idea—it's the clarity to move forward with confidence.
The Business Refinery takes rough, unclear ideas and helps you refine them into crystal-clear, executable business models.
✅ You've had a business idea brewing for 12+ months
✅ You're tired of "researching" and ready for real action
✅ You need more than inspiration—you need a roadmap
✅ You want a safe space to refine your idea
✅ You're ready to invest in yourself and your future
If you're nodding yes, you belong here.
The Real Problem Isn't Your Idea
Most aspiring entrepreneurs don't move forward because they lack clarity, not creativity. You don't need another course on "finding your passion"—you need a systematic process to transform your existing idea into an executable plan.
We use the proven Business Model Canvas framework—the same tool used by Fortune 500 companies and successful startups worldwide—to give structure to your vision and clarity to your path forward.
$150
This investment covers all 6 sessions, materials, worksheets, and ongoing support throughout the program.
Payment plans available. Limited scholarships for qualifying applicants.
Karen A. Swinger, MBA, is the CEO and Founder of Midwest Management Services LLC, bringing over 25 years of transforming ideas into reality—from corporate intrapreneurship to entrepreneurial ventures.
Whether working within corporations as an intrapreneur or building her own ventures, Karen has consistently specialized in one thing: taking ideas and making them happen. She understands every phase from initial concept through successful execution because she's lived it repeatedly—in corporate settings, international projects, community initiatives, and her own businesses.
"I've spent over two decades in the space between 'what if' and 'what is.' I know exactly where ideas get stuck, and more importantly, I know how to get them unstuck and moving toward reality." ~Karen Swinger, MBA
🎯 Idea-Stage Focus
While others serve established businesses, we specialize in the crucial "idea to launch" phase.
🤝 In-Person Connection
Real relationships, real accountability, real results.
📋 Structured Methodology
No more wandering. The Business Model Canvas provides clear direction.
👥 Curated Community
Application-based admission ensures you're surrounded by committed action-takers.
💡 Modern Process
Contemporary tools to accelerate traditional business planning.
🌱 Ongoing Support
The community doesn't end when the program does.
1. Apply Directly
Complete our simple application to secure your spot in the October cohort.
2. Attend Our Information Session
Join us for a brief overview, Q&A, and a taste of our process.
Next Information Session:
Saturday, September 20th, 10am - 11:30am
Step 1: Complete our brief application
Step 2: 15-minute phone conversation
Step 3: Welcome to your cohort!
We review applications to ensure:
You've spent enough time researching, wondering, and waiting. Your idea deserves more than an Instagram save—it deserves the clarity and structure to become reality.
The Business Refinery is where dreams get down to business.
Applications are being accepted now for our October 4th cohort.
Questions? Email karen@midwestmanage.com
Please reach us at karen@midwestmanage.com if you cannot find an answer to your question.
A: If you've been thinking about it for a year, it's worth refining. Our process will reveal whether it's viable and how to make it stronger.
A: Perfect. We're refining your idea into a clear plan. The timeline for launch is entirely yours.
A: Payment plans are available, and we offer limited scholarships for qualifying applicants.
A: Graduates can join our ongoing monthly mastermind to continue the journey with fellow entrepreneurs.
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